Yesterday — #MartechDay, yay! — we unveiled the global 2022 marketing technological innovation landscape, following using a 12 months off in 2021. It grew a outstanding 24% to 9,932 alternatives. To make it readable, we truly manufactured it completely interactive at martechmap.com, the place you can research, filter, zoom, and far more. It is fairly wild.
But despite its intellect-boggling scale, the martech landscape has normally been a sidebar to the serious tale of how technologies is switching promoting. The seriously amazing things for me is how entrepreneurs leverage these applications with technique, talent, and creativity to achieve remarkable outcomes for their corporations and their clients.
This is why The Stackies: Advertising Tech Stack Awards are my favourite neighborhood function in the martech business. Each year, entrepreneurs enter by sharing a solitary slide that illustrates their martech stack. They generally shout-out to the precise products they use. But the finest ones specific how they think about their stack conceptually. How does it in good shape into their organizational functioning program? How does it assist their shopper journey?
Collectively, they give us some perception into how martech is getting used.
And, because it is also a pleasurable awards plan, quite a few structure their stack slides with a minimal additional pizzazz. Not always pertinent to the stack’s mission, but entertaining to look at.
This yr, 32 corporations despatched in stack illustrations. You can see all of them in the free State of Martech 2022 report we unveiled yesterday — The Stackies start out on web site 31. (And if you want to view the types from past a long time, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 for each qualified entry to a non-gain. In the past, we’ve donated to businesses that advertise variety and inclusion in martech. This calendar year, specified the terrible circumstance in Ukraine, we’re donating the $3,200 to the Intercontinental Rescue Committee.
Each individual year, we also decide on 5 “winners” for the awards. I set winners in quotations due to the fact, while the kinds we decide on are magnificent illustrations of martech stacks that have brought one thing significantly beneficial or innovative to their visualization, every person who contributes to The Stackies is a winner in my eyes. The martech neighborhood as a entire wins from this magnificent corpus of real-environment stack examples.
4 Profitable Stacks from 2021, Up-to-date for 2022
My gratitude is in particular huge for businesses who enter The Stackies a number of yrs in a row. They give us a window into how martech stacks evolve over time, technically and conceptually.
4 of the 5 winners from very last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once more this yr with up-to-date slides, and wow, they are seriously awesome. They fully qualify as profitable entries yet again.
Even so, we wanted to spread the appreciate a little bit to contributors who didn’t just acquire final yr. So even though we did not pick them as winners for 2022, they actually are worthy of to be regarded as “standing winners” from previous 12 months.
Right here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so considerably for continuing to lead to The Stackies! Such a superb way to assist the broader martech local community.
5 Martech Stacks from New Winners in 2022
Nonetheless, choosing 5 winners amid all the remaining terrific entries was challenging. These are the kinds we chosen, but I strongly motivate you to down load the total set in the Condition of Martech 2022 report and decide on out your favorites. Share them on social media and give a shout-out to all those organizations to enable them know you appreciate their contributions.
Our 5 picks, in alphabetical buy:
Once more, a big, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There have been so many wonderful entries from the AMA, Annum, Cvent, Digital Arrive at, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and more. Check them all out.