In this episode of the Duct Tape Marketing Podcast, I job interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Companions, a world-wide husband or wife marketing company. He is also the Co-founder and Chairman of BrandCycle. He has a new book out called — Moving to Results: Why Partnerships are the Foreseeable future of Advertising.
Marketers today have a choice. They can continue to keep doubling down on marketing with the digital goliaths of right now or begin to diversify and devote in other marketing channels, with an eye towards the long term. In this episode, I communicate with the Founder and Chairman of Acceleration Associates, Bob Glazer, about why diversifying your internet marketing strategy with other channels — like partnerships — is the way of the potential.
Thoughts I talk to Bob Glazer:
- [1:13] How would you determine partnerships, and what are you featuring new in the location of partnerships in this guide?
- [3:29] Would you say there are various stages of partnerships?
- [5:44] Would you say this is most likely a comprehensive place of check out change for a large amount of marketers?
- [6:59] Do you have a restricted range of who this methodology could function for or is this something that all people must be undertaking?
- [9:14] How do I uncover companions?
- [12:58] Is there an case in point situation on acquiring companions that you’d like to go by with us?
- [15:43] How would someone who is listening to this get begun?
- [17:43] What are some of the platforms that folks would possible encounter?
- [18:31[ Have you seen examples of service companies doing this? For example, how would a company like yours create a partner?
- [21:32] Where by they can uncover out much more about Acceleration Companions as effectively as choose up a duplicate of Going Outcomes?
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